Which Of The Following Examples Best Illustrates The Intangibility Characteristic Of Services?

7 Important Characteristics of Services

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Some of the important characteristics of services are as follows: 1. Perishability two. Fluctuating Need three. Intangibility 4. Inseparability v. Heterogeneity 6. Pricing of Services vii. Service quality is non statistically measurable.

ane. Perishability:

Service is highly perishable and time element has bang-up significance in service marketing.

Service if not used in time is lost forever. Service cannot stored.

2. Fluctuating Demand:

Service demand has high caste of fluctuations. The changes in demand can be seasonal or by weeks, days or even hours. Nigh of the services have acme demand in peak hours, normal demand and low demand on off-period time.

3. Intangibility:

Unlike production, service cannot exist touched or sensed, tested or felt before they are availed. A service is an abstract miracle.

four. Inseparability:

Personal service cannot be separated from the private and some personalised services are created and consumed simultaneously.

For example pilus cutting is not possible without the presence of an individual. A md tin only care for when his patient is present.

5. Heterogeneity:

The features of service by a provider cannot be uniform or standardised. A Doctor tin can charge much higher fee to a rich client and have much low from a poor patient.

6. Pricing of Services:

Pricing decision about services are influenced past perishability, fluctuation in demand and inseparability. Quality of a service cannot be carefully standardised. Pricing of services is dependent on demand and competition where variable pricing may exist used.

7. Service quality is not statistically measurable:

It is defined in class of reliability, responsiveness, empathy and assurance all of which are in control of employee'southward direction interacting with customers. For service, customers satisfaction and delight are very important. Employees directly interacting with customers are to exist very special and important. People include internal marketing, external marketing and interactive marketing.